Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Mozscape API
    • Free SEO Tools
      • Competitive Research
      • Link Explorer
      • Keyword Explorer
      • Domain Analysis
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your All-In-One Suite of SEO Tools

        The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more.

        Learn more
        Try Moz Pro free
        Illustration of Moz Pro
      • Moz Local

        Complete Local SEO Management

        Raise your local SEO visibility with easy directory distribution, review management, listing updates, and more.

        Learn more
        Check my presence
        Illustration of Moz Local
      • STAT

        Enterprise Rank Tracking

        SERP tracking and analytics for SEO experts, STAT helps you stay competitive and agile with fresh insights.

        Learn more
        Book a demo
        Illustration of STAT
      • Mozscape API

        The Power of Moz Data via API

        Power your SEO with the proven, most accurate link metrics in the industry, powered by our index of trillions of links.

        Learn more
        Get connected
        Illustration of Mozscape API
      • Compare SEO Products
    • Free SEO Tools
      • Competitive Research

        Competitive Intelligence to Fuel Your SEO Strategy

        Gain intel on your top SERP competitors, keyword gaps, and content opportunities.

        Find competitors
        Illustration of Competitive Research
      • Link Explorer

        Powerful Backlink Data for SEO

        Explore our index of over 40 trillion links to find backlinks, anchor text, Domain Authority, spam score, and more.

        Get link data
        Illustration of Link Explorer
      • Keyword Explorer

        The One Keyword Research Tool for SEO Success

        Discover the best traffic-driving keywords for your site from our index of over 500 million real keywords.

        Search keywords
        Illustration of Keyword Explorer
      • Domain Analysis

        Free Domain SEO Analysis Tool

        Get top competitive SEO metrics like Domain Authority, top pages, ranking keywords, and more.

        Analyze domain
        Illustration of Domain Analysis
      • MozBar

        Free, Instant SEO Metrics As You Surf

        Using Google Chrome, see top SEO metrics instantly for any website or search result as you browse the web.

        Try MozBar
        Illustration of MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

        Read the Beginner's Guide
      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

        See All SEO Guides
      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

        Visit the Learning Center
      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

        Explore the Catalog
      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

        View All Webinars
      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

        Find SEO Answers
      The Impact of Local Business Reviews
      SEO Industry Report

      The Impact of Local Business Reviews

      Learn more
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

        Grow Your Business
      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

        Read Our Story
      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

        Drive Client Success
      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

        See What's Possible
      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

        Scale Your SEO
      • New Releases

        Get the scoop on the latest and greatest from Moz.

        See What’s New
      Surface actionable competitive intel
      New Feature: Moz Pro

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Mozscape API
      • Mozscape API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. blog url structure change affect on pagerank

    blog url structure change affect on pagerank

    Technical SEO
    url issue urlredirect optimization page rank optimization technical seo
    1
    1
    2144
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • theblueprints
      theblueprints Subscriber last edited by

      We are looking to change our blog structure which will help us with the organization of the topics but the url structure will change if we do this. Right now all of the blogs are under a general news blog, which we will be breaking out articles into several blog category topics

      Current:
      example of current structure
      current site: https://domain/blogs/news/blog article name

      Proposed Change:
      current site: https://domain/blogs/keyword-name-of-blog-category/blog article name

      We have ranked #1 for several keywords that we would like to preserve the ranking if we make this switch with 301 redirects. Looking for suggestion on the percentage of chance our ranking will be negatively affected and by how much? Also what everyones recommendation is if we should make this switch or not touch the urls. Your help is appreciated, thanks in advance.

      1 Reply Last reply Reply Quote 0
      • 1 / 1
      • First post
        Last post

      Got a burning SEO question?

      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


      Start my free trial


      Browse Questions

      Explore more categories

      • Moz Tools

        Chat with the community about the Moz tools.

      • SEO Tactics

        Discuss the SEO process with fellow marketers

      • Community

        Discuss industry events, jobs, and news!

      • Digital Marketing

        Chat about tactics outside of SEO

      • Research & Trends

        Dive into research and trends in the search industry.

      • Support

        Connect on product support and feature requests.

      • See all categories

      Related Questions

      • Jose_jimenez

        Unsolved URL dynamic structure issue for new global site where I will redirect multiple well-working sites.

        url issue urlredirect optimization

        Dear all, We are working on a new platform called [https://www.piktalent.com](link url), were basically we aim to redirect many smaller sites we have with quite a lot of SEO traffic related to internships. Our previous sites are some like www.spain-internship.com, www.europe-internship.com and other similars we have (around 9). Our idea is to smoothly redirect a bit by a bit many of the sites to this new platform which is a custom made site in python and node, much more scalable and willing to develop app, etc etc etc...to become a bigger platform. For the new site, we decided to create 3 areas for the main content: piktalent.com/opportunities (all the vacancies) , piktalent.com/internships and piktalent.com/jobs so we can categorize the different types of pages and things we have and under opportunities we have all the vacancies. The problem comes with the site when we generate the diferent static landings and dynamic searches. We have static landing pages generated like www.piktalent.com/internships/madrid but dynamically it also generates www.piktalent.com/opportunities?search=madrid. Also, most of the searches will generate that type of urls, not following the structure of Domain name / type of vacancy/ city / name of the vacancy following the dynamic search structure. I have been thinking 2 potential solutions for this, either applying canonicals, or adding the suffix in webmasters as non index.... but... What do you think is the right approach for this? I am worried about potential duplicate content and conflicts between static content dynamic one. My CTO insists that the dynamic has to be like that but.... I am not 100% sure. Someone can provide input on this? Is there a way to block the dynamic urls generated? Someone with a similar experience? Regards,

        Technical SEO | | Jose_jimenez
        0
      • MattHopkins

        Unsolved Orphaned unwanted urls from the cms

        orphaned pages unwanted urls technical seo

        Hi
        I am working on quite an old cms, and there are bunch of urls that don't make any sense.
        https://www.trentfurniture.co.uk/products/all-outdoor-furniture/all-outdoor-furniture/1
        https://www.trentfurniture.co.uk/products/all-chairs/all-chairs/1
        https://www.trentfurniture.co.uk/products/all-industries/all-chairs/1
        https://www.trentfurniture.co.uk/products/all-chairs/all-industries/1
        https://www.trentfurniture.co.uk/products/all-chairs/banqueting-furniture/1
        https://www.trentfurniture.co.uk/products/all-chairs/bar-furniture/1
        https://www.trentfurniture.co.uk/products/all-chairs/bentwood-furniture/1
        For example there are no internal links. And fortunately not much traffic at all. But I can't see in the cms why they are generating? I've tried to check the html code to check why, what's the reason? But all I can think of is the structure....? something odd the cms writes?
        Anyone have any ideas please? And would I redirect all these? Just thinking there could be a better solution/fix, rather than redirects since there are no links or traffic.....Like the devs solve why they are generating.....Unfortunately I get very slow responses from the devs as a 3rd pty company, hence on here ;0). (Some of those are indexed too)... :0) Thanks in advance....

        Technical SEO | | MattHopkins
        0
      • CitimarineMoz

        Optimization expert suggesting we add Canonical tag to every page on site

        canonical technical seo

        Hi guys, We're currently launching a new page, and we have an optimization and technical SEO expert (highly rated on Upwork, very intelligent, has solved complicated issues in the past and improved our Core Web Vitals greatly) suggesting we put canonical tags on every page of site, pointing to itself (other than the case of where canonicals should point to other page, we have those listed separately. Do you guys see a benefit to this? Could it harm us? He says large retailers do this, couldn't quite glean the benefit from it though. Current site ranks well and isn't set up like this. Any insight would be much appreciated! Thanks!

        Technical SEO | | CitimarineMoz
        0
      • CitimarineMoz

        How effective are 301 redirects in passing page rank?

        301 redirect page rank

        I have a blog which is ranking well for certain terms, and would like to repurpose it to better explain these terms it is ranking for, including updating the url to the new term the blog will be about. The plan being to 301 redirect the old url to new. In the past, I've done this with other pages, and have actually lost much of the rankings that I had earned on the original URL. What is your take on this? Maybe repurpose blog, but maintain original URL just to be on the safe side? Thanks

        Technical SEO | | CitimarineMoz
        0
      • StevenLord

        Unsolved Have we been penalised?

        technical seo rankings google search console algorithm update

        Hey Community, We need help! Have we been penalised, or is there some technical SEO issue that is stopping our service pages from being properly read? Website: www.digitalnext.com.au In July 2021, we suffered a huge drop in coverage for both short and longtail keywords. We thought that this could have been because of the link spam, core web vitals or core update around that time period. SEMRush: https://gyazo.com/d85bd2541abd7c5ed2e33edecc62854c
        GSC: https://gyazo.com/c1d689aff3506d5d4194848e625af6ec There is no manual action within GSC and we have historically ranked page 1 for super competitive keywords. After waiting some time thinking it was an error, we have then have taken the following actions: Launched new website. Rewrote all page content (except blog posts). Ensured each page passes core web vitals. Submitted a backlink detox. Removed a website that was spoofing our old one. Introduced strong pillar and cluster internal link structure. After 3 months of the new website, none of our core terms has come back and we are struggling for visibility. We still rank for some super long-tail keywords but this is the lowest amount of visibility we have had in over 5 years. Every time we launch a blog post it does rank for competitive keywords, yet the old keywords are still completely missing. It almost feels like any URLs that used to rank for core terms are being penalised. So, I am wondering whether this is a penalisation (and what algorithm), or, there is something wrong with the structure of our service pages for them to not rank. Look forward to hearing from you
        Steven

        Technical SEO | | StevenLord
        0
      • roadlexx

        Unsolved Almost every new page become Discovered - currently not indexed

        google search console technical seo

        Almost every new page that I create becomes Discovered - currently not indexed. It started a couple of months ago, before that all pages were indexed within a couple of weeks. Now there are pages that have not been indexed since the beginning of September. From a technical point of view, the pages are fine and acceptable for a Google bot. The pages are in the sitemap and have content. Basically, these are texts of 1000+ or 2000+ words. I've tried adding new content to pages and even transferring content to a new page with a different url. But in this way, I managed to index only a couple of pages. Has anyone encountered a similar problem?
        Could it be that until September of this year, I hadn't added new content to the site for several months?
        Please help, I am already losing my heart.

        Product Support | | roadlexx
        0
      • Nichole.wynter2020

        Can you help by advising how to stop a URL from referring to another URL on my website please?

        Stopping a redirect from one URL to another due to a 404 error? Referred URL which is (https://webwritinglab.com/know-exactly-what-your-ideal-clients-want-in-8-easy-steps/%5Bnull%20id=43484%5D) Referring URL (https://webwritinglab.com/know-exactly-what-your-ideal-clients-want-in-8-easy-steps/)

        Technical SEO | | Nichole.wynter2020
        0
      • malachiii

        Pagerank panda rebound

        First, I want to say thank you to the support i've been getting from everyone in this community over the last few months.  Im glad to be a part of something that isnt full of flammers and haters... and happy late 4th of july... I implemented canonical tags on a clients website (job board with tons of job postings) and the pagerank has almost immediately rebounded from 2.3 - 4.6.  it was a little higher pre-panda, but im happy with the rebound. has anyone had experience on how long it usually takes for the keyword rankings to rebound after changes are made? google recached the site this morning, but im still waiting to see traffic bumps. Thanks!

        Technical SEO | | malachiii
        0
      Moz logo
      • Contact
      • Community
      • Free Trial
      • Terms & Privacy
      • Jobs
      • Help
      • News & Press
      • Mozcon
      © 2021 - 2023 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.

      Looks like your connection to Moz was lost, please wait while we try to reconnect.